Description

Career Area:
Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Market Research Consultant is expected to leverage new and existing customer insights tracking survey data, transactional survey data and primary marketing research to help Caterpillar business units and Cat dealers identify what experiences and key actions will drive long term loyalty and increase share of wallet across all customer touch points. In this role you serve as the embedded researcher for a particular business unit and their VOC initiatives, combining statistical analysis, customer research, operational and behavioral data to generate actionable insights.

What You Will Do:

• Gathering, analyzing, and interpreting data to identify market trends and insights and presenting insights to business partners regarding implications on product, service or customer experience development.
• Analyzing and interpreting data, providing detailed observations and insights and recommending actions to take based on insights and providing strategic conclusions / recommendations.
• Understanding business needs and designing appropriate quantitative / qualitative research plan to generate focused insights for highly complex or highly strategic initiatives.
• Managing more complex market research processes, including agency management, and collaborating with cross functional counterparts to influence key strategies and execution decisions
• Determining, implementing and monitoring market research strategies, processes, tools and techniques.
• Work with business unit to determine KPIs and benchmarks for customer journey touchpoints
• Provide guidance and document best practices for business unit regarding tracking, reporting, analyzing and gathering customer insights
• Support efficient and effective use of analytics on voice of customer data by facilitating balance of self-serve and full-serve tools

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions

Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Considerations For Top Candidates:

• Extensive experience in market research and insights (B2B preferred)
• Experience in customer experience measurement
• Experience working across a large matrixed organization and adjacent network, ie.retail/franchise/dealer
• Experience managing external research vendors
• Project management experience
• Experience in data analysis and insight generation
• Comfort with presenting to executive level audiences
• Platform proficiency desired: Qualtrics, Tableau, PowerBI
• Expert in broad range of research methodologies (qual/quant/digital/communities)

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:
$112,710.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position.

Posting Dates:
March 30, 2026 - April 6, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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